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Ben Thompson on Twitter: "Why Snap is better off than Facebook, from last y...
source link: https://twitter.com/benthompson/status/1489415020094324739
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Meg Graham
@megancgraham
· Feb 3
$Snap CBO on Q4: "Our advertising partners who prefer to leverage lower funnel goals, such as in-app purchases, have been most impacted by [iOS] changes. We are seeing these advertisers migrate to mid-funnel goals where they have greater visibility, such as install or click"
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