Typography has become increasingly fundamental in web design projects. With a great typography, you can design a website that will suit and complete your brand of the business.

It is widely known that large typography is currently among the most popular trends in web design. If you have designed extremely sized typefaces with large weight that are dramatic, extravagant, eye-catching, you will undoubtedly have a website that attracts and wins over most visitors.

In this article, we have collected 15 of the best examples of typography in web design and also shared with you the best practices for your inspiration.

What is typography in web design?

Generally speaking, typography is everything from structure, appearance, and font style. It is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. It plays an important role in web design that can evoke certain emotions and provide specific messages.

In short, typography makes words of text come alive. It gives meaning to a website’s alignment, size, font, layout, and color. All of these details are important because they provide a comfortable reading experience for as many visitors as possible.

15 best examples of typography in web design

Here we will introduce to you 15 of the best examples of large typography in web design to get you inspired.

1. Van Holtz Co

Van Holtz Co is a studio specializing in refined digital web experiences with a focus on animated, responsive, and interactive content. This is a lovely homepage design with shades of purple, while massive, interactive, attractively-animated typography dominates the page. The large letters at the right-hand side of the screen list all the projects that the studio has worked on, and if you move your mouse over the project’s name, the letters lose their fill and become outlined, which serves as a great example for typography design.

2. Cambridge International School

Cambridge International School is an example of education website. The typography of this website includes texts of different sizes but all serve a clear and simple function. On this website, visitors can meet the perfect navigation button and the designer also creates a creative design for visitors to follow. It is a great example for designers where the menus, navigation systems, and buttons are all quite well designed.

3. Child’s own

Child’s own is a website that takes children’s artwork & drawings into custom stuffed animals & custom plush toys. As for the typography design, the designer used two contrasting fonts but they work well together. The typeface of the headings is contrasting with the typeface used for the instruction part. The font of the heading text makes the design playful, which suits the “kids” theme of this website.

4. The Next Rembrandt

The Next Rembrandt is a 3D printed painting, made solely from data of Rembrandt’s body of work.This website design is outstanding for its negative space and typesetting. The overall minimalistic nature of this page really highlights the central text and brings the theme of the website into focus. The navigation bar is also clear and easy to understand.

5. 1MD

1MD is another example of a well-designed website. The designer used a unique typeface for headers, navigation, and main text for this website. Its unique templates and design will not distract the visitors and will keep them forever on the page.

6. Kashoo

Kashoo is an experienced team of innovative developers, creative designers and seasoned marketing consultants. This website is created with an animated grain texture effect, which makes it all look very movie-like. The interesting-looking typography on the site inspires us to stay on the website and makes us want to learn more about this site.

7. Innovator. Boris Ignatovich

Boris Ignatovich is a master of Russian avant-garde photography. As for the website design, it is not recommended to put too small words, but in this case, the switch of the colors and the weight of the cool fonts creates a slightly exciting contrast. The visitors may have the feeling that “It looks good, but I don’t know why” when they enter the site.

8. evolve wealth

Evolvewealth is a company that offers bespoke independent financial advice from tax planning to wealth building, preservation and later life planning for its clients. Speaking of the page design, the designer uses huge white typography in its header to state its motto and continues with horizontal bands of good pieces of information.

9. RSQ

Red Square is the agency for what comes next, which deals in ideas, media and design. The design of the homepage is another example of a clean design that uses the right typography and palette of colours. The texts on the page are the main attraction of this design, so the fonts are very well chosen.

10. Luke Stephenson

Luke Stephenson is a photographic road trip exploring the world of the 99 ice cream. This page has a clean and elegant design and it is a good example of choosing the right typography for your project.

11. Pest Stop Boys

Pest Stop Boys is a pest control company. The designer uses so many great colors as both backgrounds and texts for this page. The great use of typography, big background graphics and animated cockroaches make the services and contact information hard to be missed on.

12. By the Books

By The Books is a virtual literary festival featuring books curated by Aminatou Sow and Ann Friedman. This is a great example of how typography can influence a site’s design. The headlines and body text use the same typography throughout the page but the different books use additional typefaces, making it a slightly contrasting but matching design.

13. Marianne Brandt

Different people may expect different things when they hear the name Marianne Brandt, and how could it be translated into a website? This site has a definite Bauhaus feel with its flat colors and Futura fonts. The overall aesthetic of the design is minimalist and clean, but definitely would not make visitors feel bored.

14. Rijksmuseum

Rijksmuseum offers the latest news, exclusive peeks behind the scenes, world-class art and remarkable history. As for the page design, the large letters in a custom typeface span the screen and continue off page, making the Rijksmuseum seem larger than it is in real life. The design of the main navigation can also attract the visitor’s attention; when clicked, it slides down for users to select a subcategory.

15. KOTI Sleepover

The homepage design for KOTI’s is very simple and it is one of the most subtle but effective implementations of heavy typography I have seen. The minimal illustrative style makes a wonderful contrasting to the large, black emphatic brand type.

Best practices of typograpgy in web design

From the examples above, we can know that good typography choices will not distract people from reading and will keep them scrolling your website. Good typography will never add to the user’s cognitive load. So how can you create good typography for your website?

Limit the number of fonts

In order to communicate your brand value clearly and precisely, you should limit the number of fonts used in your design, because using more than three different fonts will make your website look unstructured and unprofessional. If you use more than one font, you should ensure that they are visually compatible but distinguishable from each other. What’s more, you need to consider the device on which users will mostly access your website — whether laptops, tablets, or smartphones, which will help you in choosing fonts that are legible and well displayed on the target devices.

Match and pair the fonts properly

As for the web design work, there are many design tools available for you to choose and the system fonts in your design tool are a safe bet as they are easy to use and will not give out a complex layout. In order to have a well-organized design, you need to skillfully pick the fonts and mix them properly and the design tool like Mockplus can help you get it done.

Limit your line length

The length of your line will determine the ease with which a user can read and grasp a message. Long lines will be hard for users to read, so you need to restrict the range of characters per line to about 50–60, which is an optimal line length for website design.

Set the line-spacing

If you correctly use the white spaces between lines of text, not only the visibility and visual appeal will be improved but also the legibility. To make your text easier to read, you can set the line spacing to 120–145% of the point size. If you are using a design tool like Mockplus, you can go to the left panel to correctly set your line spacing.

Use a color contrast

Your website can be easy to read and scan if you have sufficient color contrast. Do not use the same or similar color for text and background. Also avoid using red and green colors alone to convey information because red and green color blindness is the most common form of color blindness.

Avoid using all caps

Having all the characters capitalized will make an unpleasant user experience, it may appear like you are screaming and imposing on your readers. All caps text will be unpleasant to the readers’ eyes and most of them will not even get to the end of the message as it will likely put them off.

Remember to test your text

With all the above practices in mind, you can clearly know how to create great typography for your website, but do not forget the final phase of any text design iteration: user testing. No matter what you post for your visitors, a basic product description or a romance novel, you need to incorporate people’s feedback into your typography and then you can have a site that can be easy to read and clearly communicates your brand value.

Wrap up

Typography plays an essential part in any website. Good typography can make reading effortless and improve readability and legibility of your website text. Hope the above examples can get you inspired, and keeping the best practices in mind can help to make your typography readable, understandable, and legible.