Essity implements a customer-first distributor portal with FAIR Consulting Group
source link: https://itwire.com/guest-articles/essity-implements-a-customer-first-distributor-portal-with-fair-consulting-group.html
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Thursday, 25 November 2021 09:52
Essity implements a customer-first distributor portal with FAIR Consulting Group
By Essity
COMPANY NEWS: Essity’s Australasian division implemented a customer-first distributor portal with FAIR Consulting Group, using a suite of SAP customer experience (CX) products, to increase customer engagement and gain a competitive advantage.
Essity, a leading global hygiene and health company, was looking to transform its digital landscape and deliver superior CX to its distributors across Australasia. With market-leading hygiene products, the company needed to enhance CX in areas such as price support, rebates, delivery, and communication ensuring greater visibility and accessibility to information, making it easier to do business with Essity.
Essity partnered with FAIR Consulting Group to transform its digital landscape. Through a design-thinking and CX-led approach, including qualitative interviews with relevant stakeholders, pain and gain points were identified with the highest value opportunities solved as part of a first release to customers. The CX design revealed that a full CX portal was required, addressing accounts, finance, sales, and service processes for employees and distributors.
FAIR Consulting Group, together with Essity’s IT team, designed and implemented a flexible, scalable, and integrated SAP CX solution using SAP Commerce Cloud, SAP Configure Price Quote (CPQ) and SAP Business Technology Platform (BTP) with integration to existing SAP ERP and CRM. The solution suite provides deep functionality, automation, and self-serve capabilities aligned to Essity’s digital requirements, specifically providing a fully integrated ‘inquiry-to-cash’ and ‘cash-to-service’ portal.
As the first implementation of its kind in Australia and New Zealand, this was a complex solution involving five integrated systems.
Dan Kotiah, General Manager – IT at Essity, said, “The new SAP CX solution is aligned with Essity’s long-term digitalisation plan, including the migration to SAP S/4HANA in the future. FAIR Consulting Group is a good partner to work with on customer-enabled technologies given the quality and experience of its people. The team was completely transparent regarding design, implementation, costs, and time, ensuring we had a successful first release.”
Mehrab Ebadi, Managing Director, FAIR Consulting Group, said, “The partnership with Essity is built on mutual respect and dedication to one common goal; to deliver on the company’s CX digital journey and aspirations as one team. Essity put its full trust in FAIR Consulting Group as its strategic partner. This came with a responsibility to demonstrate value and bring quality solutions that were fit for purpose, future-proof, and delivered with integrity.”
Please join our community here and become a VIP.
Subscribe to ITWIRE UPDATE Newsletter hereJOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here
PROMOTE YOUR WEBINAR ON ITWIRE
It's all about Webinars.Marketing budgets are now focused on Webinars combined with Lead Generation.
If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.
The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.
Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.
We look forward to discussing your campaign goals with you. Please click the button below.
INTRODUCING ITWIRE TV
iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.
In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.
We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.
See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK