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Perfect the Quality of Your Imperfect Data

 3 years ago
source link: https://hackernoon.com/perfect-the-quality-of-your-imperfect-data
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Perfect the Quality of Your Imperfect Data

Superior-quality data is the ultimate driver of revenue for modern businesses. Good data can generate unprecedented lead conversion rates, account-based success, and closed-won deals.  Poor quality, on the contrary, can significantly drop the ROI of a company’s CRM and marketing automation investment. With that being said, let us take you through the biggest reasons bad data is still an issue even in 2020.

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