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We are witnessing the end of an era of cheap on-demand consumerism
source link: https://www.telegraph.co.uk/business/2021/11/08/witnessing-end-era-cheap-on-demand-consumerism/
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We are witnessing the end of an era of cheap on-demand consumerism
Uber needs to find new ways to keep consumers on side given the days of rock bottom prices are over
When Uber first emerged in London in June 2012, the concept of having a driver on tap was completely alien. For those of us in our twenties, it was almost too good to be true. Gone were the evenings spent navigating night buses across London, and in came a concept that proved so cheap and easy to use that it revolutionised the way millions moved around cities. As Uber’s early motto stated, everyone now had their own private driver....
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