Business Consultant’s Website Tips | ComputingForGeeks

Business Consultant’s Website: Know These Tips Before You Start It

For a business consultant, your website can act as both a compelling business card and an interactive portfolio. If done correctly, it has the potential to be an excellent visual demonstration of your professionalism and expertise. However, how to make sure that your business consultant’s website is good enough to attract new visitors and be an accurate representation of you as a specialist? By using a bunch of helpful marketing and content tools, we’ve managed to single out eight tips that’ll help you hone your website’s form and appearance and prove your competence in the process.

How to Make a Business Consultant’s Website Better: 8 Tips

Consultant positions currently fit among the best online work from home jobs, given the proper website and reputation. The following tips revolve around design, prestige, communication, website efficiency, user-orientedness, and professional value to ensure your customers feel well taken care of and supported.

Tip 1. Focus on Speed and Mobile Optimization

Optimization is a necessary attribute for any business site, not just a consulting website. Visitors are more likely to keep browsing and become potential clients if your website is fast and responsive. The long and tedious loading process is just as off-putting as excessive pop-ups. It steals time and, therefore, immediately ruins the visitor’s high spirits.

The same goes for mobile optimization. More than 60% of all Internet users prefer to browse from smartphones rather than laptops and computers, so, besides providing even faster loading, you should also accommodate different screen sizes.

Tip 2. Show, Don’t Tell

Avoid empty words and praising your achievements and virtues without a single confirmation. Add a bio, education, relevant certificates, awards, credentials, a portfolio containing case studies, and numerous behind-the-scenes sneak peeks of your most successful projects to establish trust and show that you are a real person. 

You can even include a few informative yet not overly personal or unflattering photos – enough to bring customers closer, but not too close that it compromises your professionalism and adequacy. Work-related videos that show your process and experience are also a great option to add to content for consultancy websites.

Tip 3. Bring Harmony to the Colors and Fonts

The consulting website design is just as important as the ideas it carries. No matter what color scheme you choose – even though darker shades of blue are considered more appropriate and trust-inducing in a business setting – make sure it’s pleasurable to the eye and colors are matching.

Fonts can play a similar role. Choose ones that are supported by most versions of popular operating systems. Look into papers that have studied different font applications in business. For example, Baskerville and Helvetica are considered standard website fonts.

Tip 4. Add Social Proof

Another great way of displaying credibility is to add customer testimonials and references. Social proof often acts as a necessary push toward giving it a go for those slightly hesitant about you as a specialist.

Don’t fall into the trap of adding only positive reviews or asking your friends and colleagues to provide the most flattering feedback as a favor for you. Having both positive and negative opinions of your work is quite natural and shows you as a real individual who grows and gains experience. 

Tip 5. Emphasize Your Home Page

The first page of your website should have an inviting and presentable feel with a clear call to action – check out your work and contact you to schedule an appointment. The layout should be captivating, but not exaggerated, with most of the essential elements located at the top of the page.

The home page should also make you feel approachable if you want your website to serve as a lead generation device. Include your most charming photo in professional attire to make people associate your brand with your face.

Tip 6. Secure Your Clients’ Data

Become committed to safeguarding your customers’ personal and confidential information, no matter if it’s a CEO of a sizable corporation or a humble small business owner. Everyone should feel they are the priority for you.

The business consulting industry deals with lots of sensitive information and has a higher risk of security breaches, most of which can be minimized by taking care of how we protect data during transactions. Besides written agreements from both sides, make sure your website at least has a secure connection.

Tip 7. Make It Consistent and Organized

If you want to build a consulting website that’s easy to use, focus on navigation. Don’t make visitors put too much effort into finding something they need. The first step to achieve a thoroughly organized website structure is to add an exemplary site map. 

It should follow a basic layout and have all links correspond with each other without any duplicates. Make the flow consistent and logical, which means the standard order of discovering pages and elements.

Tip 8. Add Relevant Content

Use your consulting website content to showcase your ideas. It can be a link to a free sample of your book, relevant blog posts, case studies explaining in great detail how you helped your previous client, or not-too-long videos of educational nature.

It’s not enough to simply add it; you have to put your content in the spotlight. Use the navigation to draw more attention to your articles and media. Place a few mentions on a visible spot for people to notice just as they enter.

Main Mistakes to Avoid on Your Consulting Website

Adding a website to your consulting business is one of the best ideas for freelance, yet many people’s endeavors turn out to be counterproductive due to the following mistakes:

1. Making it boring and static. Include a visible chat integration to provide a point of contact. Sprinkle on some animation to avoid your website feeling like an immovable brick.
2. Misinterpreting tackiness for creativity. Too many bright and contrasting colors and icons, as well as an overload of the latest design trends, can seem quite tasteless. 
3. Making the structure too convoluted. It can be tempting to create a consulting website that includes everything about you. However, dozens of pages, each with multiple links leading to yet another page, can be tiresome to view.
4. Being too serious and inaccessible. Add a bit of personality, even an appropriate joke in the right place – show you’re a human being, not a robot. Just don’t go overboard, or you might appear frivolous.
5. Not checking your spelling and grammar for mistakes. Your website is a reflection of you as a specialist; therefore, mistakes can severely undermine your professionalism.
6. Overusing stock photos. Try not to include them at all, if possible – they can make your website look cheap. Take your own pictures of your work process or have them professionally taken.

In the modern world, pretty much everyone has a website or a blog. To make the website for a business consultant stand out from the crowd, you have to create it to be pleasurable to use, attractive, and content-rich. Even by embracing a few of our tips, you’re on the right track.