You just finished your workout in the four-car garage where you keep your Bodoni Ferrara. Sure, you could afford three more cars, but why? The Ferrara’s subtle curves offset by the V16’s entirely indiscrete power—what could beat it? But despite the way this car struts up and down the catwalk, it’s the interior that gets them. You can smell the leather from inside the house. As you walk toward the garage, your guest sees highway lines and telephone poles fusing into a blur as the “new car smell” weaves itself into their quivering olfactory cortex.

What is it about that new car smell that makes it so special? It’s the exact scent that welcomed Count Gaetani when he returned to Italy from Harvard in 1938, and he got into his “little welcome home gift” for the first time. “What is this blanket?” your friends ask, as they free-fall into the sprawling empire also known as the backseat. They’re always incredulous when you tell them “the blanket” is Count Gaetani’s cape, the one that billowed in the wind when he raced around Harvard Yard in autumn—an anomalous old-world relic plunging into America’s bustle. But most importantly, how does this Bodoni still smell new over 80 years later? The Bodoni Ferrara is truly timeless.

Yet your guest still believes it’s faster to take the train from Naples to Milan than to drive. “Please allow me to disabuse you of that quaint little notion,” you think. You start up the car.

Bodoni Ferrara rockets you into a world of gorgeous high fashion, slick magazines, glamorous photo shoots, and stunning automobiles. It’s stately and captivating, powerful thin or thick, and its displays demand total attraction. Feel the uncut confidence as soon as you start the engine. Take a ride with Bodoni Ferrara today, and arrive at your dream that much faster.