What Every Brand Needs to Know to Create an Unforgettable, Personalized Customer...
source link: https://www.infoworld.com/resources/222418/what-every-brand-needs-to-know-to-create-an-unforgettable-personalized-customer-experience
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What Every Brand Needs to Know to Create an Unforgettable, Personalized Customer Experience
When brands first started selling online 20 years ago, the customer’s expectation didn’t go far beyond being able to buy a product on a generic website and receiving their order within two to three weeks.
Personalization, artificial intelligence, two-day shipping, and omnichannel didn’t even cross their minds when shopping online. Fast-forward to today, all of this is not only expected but for many consumers, it’s a deal breaker if a brand doesn’t offer a personalized, frictionless experience.
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