CIRP: US buyers bought more expensive iPhones, traded in their old ones earlier...
source link: https://toptech.news/cirp-us-buyers-bought-more-expensive-iphones-traded-in-their-old-ones-earlier-in-q2-2021/
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CIRP surveyed 500 US customers who bought an iPhone, iPad, Mac or an Apple Watch in the April-June quarter of this year. And what the researchers found is that Apple customers are spending more money than in previous quarters.
While the general trend in the industry (and for iPhones too, until now) is for the upgrade cycle to grow, US buyers were trading in newer iPhones than before. CIRP notes that the number older models (3 years and older) was smaller and that they were being replaced by more expensive models, for the first time in many quarters.
During the 12 month period ending in June this year 37% of buyers held on to their previous phones for 2 years or less, 30% for 3 years or longer. For comparison, the stats for the 12 month period ending in March show that 35% of owners upgraded after 2 years or less and 34% waited 3 years or more.
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