Snapchat Adds New Developer Tools for Spotlight, Providing New Creative and Prom...
source link: https://www.socialmediatoday.com/news/snapchat-adds-new-developer-tools-for-spotlight-providing-new-creative-and/602023/
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Snapchat Adds New Developer Tools for Spotlight, Providing New Creative and Promotional Options
Snapchat is looking to the next stage of development for its TikTok rival Spotlight, with the expansion of its developer tools to now enable developers to integrate their apps into Spotlight clips. That will mean that users are now able to create Spotlight videos with these additional creative tools, and directly publish them to the Spotlight feed.
As you can see in these screenshots, through this new integration, users would be able to create Spotlight clips in, for example, the Voicey app, then upload them directly to the Spotlight feed in Snap. That clip would then include a Voicey link, which, when tapped, would show other Spotlight clips that have been created in the app, along with a quick link to download it from the relevant app store.
That could significantly expand the range of creative tools available for Spotlight, with various apps linking into the feature, with various functionalities, providing new ways to create wholly different Spotlight clips, beyond the creative tools in the main app.
It'll also provide additional promotional value for Snapchat's development partners. Through Snap's developer tools, there are now more ways to link into the Snap ecosystem for app promotion and usage - and with 280 million daily actives, and a huge presence among Gen Z users, that could provide great exposure potential, giving Snapchat more creative tools and options, and developers more direct linkage into this key market subset.
Initial Spotlight integrations are now available from Lightricks, Splice, Powder, and Piñata Farms, among others, providing a new range of creative options for the option, which is already being used by over 125 million Snapchatters each month.
The expanded toolset also provides more opportunity for Snapchat to stumble onto the next viral trend in the format, and while it has a way to go to catch up to TikTok, Snapchat has long relied on creative tools to boost awareness and usage.
And with Snap still paying out money to top Spotlight creators to encourage take-up, this will further add to its incentive tools to make Spotlight a bigger consideration.
You can read more about Snapchat's developer tools here.
Recommend
-
25
DoNews11月24日消息（记者 程梦玲）当地时间周一Snapchat正式在其应用内推出了一个专门的地方，用户可以在垂直滚动的、类似 TikTok 的 feed 中观看有趣的短视频，名为Spotlight。 新功能将展示社区的创意工作，包括现在有音乐支持的...
-
17
Instagram Adds New Creative Tools in Reels and Stories Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll...
-
6
Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like 'Spotlight' Option Snapchat has posted its
-
4
Snapchat Creators Report Frustration with Spotlight Payments as Spotlight Usage Soars Published July 6, 2021 By
-
1
Snapchat Launches 'Acts of Kindness' Initiative to Boost Spotlight Take-Up Published Dec. 9, 2021 By
-
9
Snapchat Says That it Paid out More Than $250 Million to Spotlight Creators in 2021 Published Dec. 14, 2021 By
-
13
Snapchat Adds New AR Story Tools for Lunar New Year to Highlight the Influence of Chinese Culture Published Feb. 2, 2022 By
-
4
Snapchat Publishes 2022 'Snapchat Generation' Report, Providing Key Insight into User Engagement Published April 5, 2022 By
-
7
YouTube Adds Voiceover in Shorts, Providing More Creative Considerations Published Sept. 27, 2022 By
-
5
Snapchat’s ‘Director Mode’ Rolls Out to All Users, Providing New Creative Options in the App Published Oct. 27, 2022 By
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK