MARKETING

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So, which trends will come to the fore in digital marketing in 2021 in this renewed world, which topics will gain value?

What awaits us in Facebook, Instagram and Google ads?

Let’s examine 2021 together…

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1. Shoppable Instagram Posts

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The product tagging feature, which was first published in the US version of Instagram, is actively used by many brands today. Pop-up windows showing information about the products in the shared image include the price of the relevant product. The user can access the store through this window.

Companies that sell through e-commerce can turn their Instagram pages into stores. Products can be labeled individually or more than once per image. A payment feature within Instagram only became available after a short development period. Now, users can shop directly on the social media platform.

It seems that this feature will be used much more effectively in 2021 and more people will prefer to shop with this method.

2. Voice Search SEO Tactics

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For several years, voice search has been seen as the future of internet search. Statistics say that nearly two-thirds of smartphone users make voice calls at least once a day, and that rate is on the rise.

This means serious potential for companies. In the very near future, voice search may become the new standard for websites to optimize. If you haven’t made your website voice search-enabled yet, we recommend that you take care of it right away before we enter 2021.

3. Facebook Stores

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This digital marketing trend practically represents a predictable step above Instagram’s shoppable posts. In the future, it will also be possible to purchase products directly on the Facebook platform. If you haven’t created your Facebook store yet, you can start working on it as soon as possible.

5. Chatbots

When you visit a web page, the small chat window that opens in the lower right corner is identified as a chatbot. Chatbots; They can provide easy answers to simple questions typed in the chat window, but they often fail with slightly more complex queries.

In the long run, artificial intelligence is intended to fix this: the program learns by constantly communicating with real people, and is automatically able to answer more and more questions. In 2021, chatbots could become much smarter and more functional.

6. Augmented Reality

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Augmented Reality is one of the most popular topics today. Companies can market their products using augmented reality and can do quite creative work in this process.

Although companies currently prefer this technology to market their products in a more interactive way, the augmented reality effect will increase much more in 2021.

7. Video Marketing

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Users aim to access useful information in a short and fast manner on digital platforms where they are exposed to a lot of content. For this reason, instead of reading long articles, they prefer content that tells what they need in the form of videos.

Videos are used online for quick information gathering, consuming news or convenience for entertainment. Ideally, commercial videos at the same time can do all this. If you look at the statistics, you will find that the purchases can be inspired by a well-made advertising video, and you can assume that the better presentation of the product also gives a more accurate idea of ​​the offer and the viewer will remember it better.

In the internet environment where everything flows very fast, it seems that videos will increase their popularity and will be used by more companies.

8. Equality in Marketing Agenda

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One of the topics that remained on the agenda most in 2020 was the “Black Lives Matter” movement after the racism incidents that emerged in America. In 2020, the search for “black owned businesses” was used frequently, and consumers not only supported campaigns run by brands, but also turned to these brands with their purchasing behavior.

The steps taken on racial equality in 2021 will be very effective in the value of brands in the eyes of consumers. So much so that consumers will no longer expect brands to just speak up about this issue, but to stand up against racism in a more proactive way. As we saw in 2020, brands that deal with this issue sincerely and take steps to solve it will undoubtedly have a completely different place in the eyes of consumers.

9. A New Era in Data Equality

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In 2020, when online tools became very important, another issue that came to the fore was the protection and privacy of data. Users expect brands that they share their data with online to protect this data and be transparent about the use of data.

All brands will make these regulations brought by the laws in 2021, but in addition to laws and rules, brands that make users feel comfortable and are transparent in this regard will be one step ahead in reliability next year.

10. Being Ready to Conduct Marketing Activities in a Cookie-Free World

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With the developing world, the importance of measurement in marketing performance has also increased. So far, cookies, one of the largest online measurement tools, are leaving their place to methods such as conversion modeling with this developing ecosystem.

Innovative and privacy-conscious measurement models in 2021; Facebook ads will be preferred by most marketers working on Instagram ads and Google ads, and the small but accurate traces from users will allow for more measurement.

11. Reaching the Consumer at Home

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The biggest event of 2020 was undoubtedly COVID-19. Users as a result of the disease, which became a pandemic in a short time and closed all people at home; started to devote more and more time to online videos to learn, have fun and communicate.

According to research, at least 80% of consumers’ internet traffic is expected to be online videos by 2022. Undoubtedly, this rate will increase in the same way in 2021, and the adoption of the digital process that started with the pandemic process will become a bigger part of our lives day by day.

12. Consumer Trends Reveal Increasing Demand for Sustainability

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Another consumer demand that started to rise with the pandemic process was “recycling”. Searches for sustainability, local food and vegan also increased in 2020. Consumers are now paying more attention to the impact of the brand on the environment in their purchasing behavior and are investigating this issue more.

Brands that have increased their efforts on recycling and the environment must have seen the rewards of these moves, and they continue to build on it by preserving this attitude. It seems that the steps taken by brands to protect the environment in 2021 will have an impact on the purchasing decision of consumers.

13. The Key to Business Growth Will Be Mobile Applications

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We spent more than 1.6 trillion hours on our phones in the first half of 2020. The vast majority of these took place in takeaway food, gaming, online learning, entertainment and shopping applications.

Particularly in the COVID era, as the shopping experiences of end consumers are increasingly shifting towards mobile, being in this field has become more important than ever for retailers. While this trend continues in 2021, businesses' importance of implementation strategies will add even more value to their brands.

14. Focus on Consumer Confidence While Leveraging Automation

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With the great change in consumer behavior, brands have to keep up with this change quickly. Quickly identifying new needs and automating the services offered is one of the most accurate ways to increase productivity in every sector.

As always, security is one of the most important issues for consumers in automated services. By explaining transparently why and how they use their personal information to their customers, brands can both run their automation processes smoothly and not encounter any security problems in this process.

We hope to reach many more people digitally in 2021!