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Why The Ford F-150 Lightning Could Be A Game-Changer
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Why The Ford F-150 Lightning Could Be A Game-Changer
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Betting big on the electric vehicle market, Ford just unveiled the F-150 Lightning, an electric version of its F-Series truck line. Here's why it's poised for market domination.
The Lede
Entering a niche segment of the EV market (i.e. trucks), Ford's new F-150 Lightning holds a key advantage over competitors: its entry price point of $39,974 makes it more affordable than both the all-wheel drive Tesla Cybertruck ($49,900) or the Rivian R1T ($67,500). "Our customers told us that they want something modern and advanced, but did not want their truck to look like a doorstop or a spaceship," said the vehicle's marketing manager Jasen Turnbull.Key Details
- The F-150 Lightning can run around 300 miles on a single charge, carry up to 2K lbs., and tow up to 10K lbs. It also offers instant acceleration and a huge front trunk.
- While the truck looks modern, "Our customers told us that they... did not want their truck to look like a doorstop or a spaceship," said Ford marketing manager Jasen Turnbull.
- The Lightning is still a long way out from hitting the road. Reservations can be made for $100 and deliveries are expected to roll out in Spring 2022.
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