心底的温柔被唤醒，妙卡复活节寻蛋广告上映
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心底的温柔被唤醒，妙卡复活节寻蛋广告上映
Let's make Easter even more tender
在西方，通常为了庆祝复活节，大人们会将特制的彩蛋或是糖果藏起来，组织游戏让孩子们寻找。3月，Milka妙卡携手代理商Ogilvy 奥美和Scholz&Friends推出一支暖心的复活节广告片。
这天早上，哥哥叫醒了妹妹。两人拿起针线篮里的毛线团就奔出家门。
两人将毛线一头缠上妙卡巧克力，在花园里布上了“天罗地网”，父母看后很是不解。
原来，这是兄妹俩为邻居小朋友准备的特别惊喜。
邻居弟弟是一名视障患者，从来没有体会过寻蛋游戏的快乐。寻着这些毛线，他在兄妹的帮助下，找到了许多巧克力蛋。
TVC 30s版本
Credits
Advertising Agency: Ogilvy, Scholz&Friends
WPP All Stars Global Team Lead: Nadia Katsiouli / Ogilvy
Chief Creative Officer EMEA: Stephan Vogel / Ogilvy
Chief Strategy Officer, EMEA: Brian McCarter / Ogilvy
Global Head of Strategy at Ogilvy Social.Lab: Jakub Hodbod / Ogilvy Social.Lab
Creative Director: Felipe Galiano / Ogilvy
Creative Director: David Krueger / Ogilvy
Art Director: Igor Gripovski / Ogilvy
International Account Director: Alison Lim / Scholz&Friends Hamburg
Senior Copywriter: Aditya Sunilkumar / Scholz&Friends Hamburg
Managing Director: Thomas Dempewolf / Scholz&Friends Hamburg
Managing Director: Sabrina Krumpa / Scholz&Friends Hamburg
Executive Producer: Meike Sinemus / Hogarth Hamburg
Film Director: Kim Geldenhuys
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