Synthesia or the Rise of “Video as Code”
source link: https://mattturck.com/synthesia/
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Synthesia or the Rise of “Video as Code”
We all have insatiable appetite for video, both in our personal and professional lives. Time and again, video is shown to capture our attention better than any other medium. This is increasingly how we learn, explore, collaborate and get entertained.
However, especially in an enterprise context, creating professional-quality video remains a complex and costly endeavor. For all the capabilities of smartphones, most companies still need studio-level equipment to produce enterprise-grade videos: cameras, sound equipment, actors, post-production editing. The process is time-consuming, and not very scalable. Shooting a video in multiple languages, for example, requires multiple actors or dubbing, Any update requires everyone to go back to the studio.
But what if video could be just… code? What if it could be infinitely flexible and customizable at scale, as simple as an API call?
Today we’re excited to announce that FirstMark led a $12.5M Series A investment in Synthesia – a fast-growing startup that offers exactly that.
Synthesia makes creating a business video as simple as writing an email or putting together a powerpoint presentation – a compelling “text to video” experience.
The core of Synthesia is powerful AI that enables the creation and customization of avatars, based on a library of real actors and, increasingly, synthetic characters. Since they are just code, the avatars can say anything, in any language, opening the door to mass customization of video at scale.
See what this looks like:
Synthesia is first and foremost an AI company, with a deep technical bench. In addition to CEO Victor Riparbelli and and COO/CFO Steffen Tjerrild, the company’s co-founders include two world-class professors: Lourdes Agapito (Professor of 3D Computer Vision at University College London) and Matthias Niessner (Professor and Head of the Visual Computing & Artificial Intelligence Lab at the Technical University Munich). Under their leadership, the company has put together a very impressive R&D team expanding the frontier of what’s possible in AI synthetic video generation.
I was introduced to the founders a couple of years ago, and have been incredibly impressed with their progress and execution.
As is often the case in the early days of companies that subsequently go on to become iconic, Synthesia’s product at first felt a little bit like a “toy” – an incredibly intriguing concept, but not yet ready for prime time, with too much services involved and a seemingly small market (bespoke advertising campaigns, etc.).
Since that first encounter, Synthesia has done a remarkable job evolving into a productized, enterprise-ready API offering. They’ve also built a very interesting Go to Market motion where the public version of the product drives considerable interest, and creates a strong pipeline of inbound enterprise customers, which drive the bulk of Synthesia’s revenues.
The team has smartly focused its initial enterprise efforts on important but “low stakes” internal use cases, such as training or employee onboarding – for example, videos to train fast-food employees in their native languages in multiple locations around the world, replacing the manual or PDF that no one reads. As Synthesia’s core technology rapidly matures, the product is increasingly used in all sorts of customer-facing use cases.
Lastly: there are inevitable questions that arise in connection with AI synthetic videos. My personal belief is that the evolution towards synthetic media is both exciting and inevitable, and over time our culture will learn to adapt, just like we did for cinema, Photoshop and Instagram content filters. In the meantime, Synthesia is very focused on the ethics of this question. In particular, it’s important to note that Synthesia’s platform does *not* enable the broad public to create “deepfake” videos (where one would take the image of a real person and make them say something, without the person’s consent). The company has worked hand in hand with certain celebrities and advertising agencies on specific campaigns, but in a very controlled environment, and ultimately, this is not the company’s core business.
Very much looking forward to working with the Synthesia team and the current group of investors including Seedcamp, LDV Ventures, MMC Ventures, TinyVC, Mark Cuban, Taavet Hinrikus, Martin Varsavsky, Christian Bach (CEO, Netlify) and Michael Buckley (VP Communications, Twilio).
Coverage in TechCrunch: here
Coverage in VentureBeat: here
Synthesia co-founders Victor Riparbelli, Steffen Tjerrild, Matthias Niessner, Lourdes Agapito
Posted on April 20, 2021April 20, 2021Categories AI, New Investment
Leave a Reply Cancel reply
Your email address will not be published. Required fields are marked *
Comment
Name *
Email *
Website
Save my name, email, and website in this browser for the next time I comment.
Notify me of follow-up comments by email.
Notify me of new posts by email.
Post navigation
Subscribe to Blog via Email
Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Email Address
Recommend
-
4
The Rise of One of the First Video Game Workers UnionsWhat began as a Facebook group, and then a chat on Discord, soon became a massive campaign to remedy grueling working conditions across the industry.
-
10
AI 视频生成供应商 Synthesia 获1250万美元融资 2021-05-01 2021年4月20日,人工智能视频生成供应商 Synthesia 宣布他们获得了
-
4
In Conversation with Victor Riparbelli (CEO) and Matthias Niessner (Co-Founder), Synthesia One of the most exciting emerging areas for AI is content generation. Powered by anything from GANs to GPT-3, a new...
-
5
Synthesia, which is developing AI to generate synthetic videos, secures $50M Image Credit: Getty Images Hear from CIOs, CTOs, and...
-
1
The Unnerving Rise of V...
-
4
首页人工智能AI工具Synthesia AI视频制作 合成 视频生成器,可创...
-
2
AI startup Synthesia made waves this week on both sides of deepfake debate
-
3
Synthesia’s Series C – And a Few Lessons Learned Building a Generative AI Startup
-
9
TechNvidia-backed platform that turns text into A.I.-generated avatars b...
-
2
Synthesia launches LLM-powered assistant to turn any text file or link into AI video
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK