Apple today held its first event of 2021, and it was one of the most exciting events that we've seen in some time. Apple announced a whole slew of new products, including an M1 iMac, an M1 iPad Pro, a refreshed 4K Apple TV, and the long-awaited AirTags. It took Apple an hour to introduce all of the new devices during its virtual "Spring Loaded" event, but we've recapped all of the announcements in just six minutes for our readers who want a quick but thorough overview of what's new. We've also included all of our event coverage below for those who may have missed something.
iPad Pro

AirTag

iMac

iPhone

Apple TV

Podcasts

iOS 14.5

Other Announcements

Related Coverage

Make sure to stay tuned to MacRumors this week, as we'll have in-depth coverage of all of Apple's announcements as new tidbits and features are discovered. We'll also have hands-on content and reviews in the weeks to come.

Article Link: Everything Apple Announced at Today's 'Spring Loaded' Event in Just 6 Minutes

Today’s event was way better than I expected. Lots of good stuff announced.

I’m particularly excited to try out AirTags and the joint Apple Card.

Everything fine, what I honestly didn’t see it coming was the brand new Purple iPhone. It surprised me too much!

Personally, my favorite part was the iPad Pro. It is literally god now. 5G, M1 CPU, 2TB capacity choice, Centerstage feature, and a lot more. I am also happy about the Airtags and the new redesigned podcasts app. But the iMac design is horrible. If they just upgraded the iMac and left it be, I would be perfectly fine with the new iMac. Apple Card Family seems like a pretty cool feature too. But it could be 9 and up, not 13 and up. And why is Apple making us wait another week for 14.5? Everyone thought the update would be released today.

_Spinn_ said:

Today’s event was way better than I expected. Lots of good stuff announced.

I’m particularly excited to try out AirTags and the joint Apple Card.

I agree. It was a spectacular event.

iGüey said:

Everything fine, what I honestly didn’t see it coming was the brand new Purple iPhone. It surprised me too much!

Yeah, it's beautiful. I'm not a big color person but I was still impressed.

My favorite announcement today was from Capture One. Their beta released today officially supports Apple Silicon and Metal!

The biggest surprise for me was the iPad with up to 16GB of RAM. What are they working on for iPad OS in secret?? Hoping for a full version of macOS mode when using keyboard/mouse. Or maybe something hybrid? Though macOS keeps feeling more like iPad/iOS.

The second biggest surprise for me is how bold the iMac colors are. I was worried we’d get more pastel BS.

The third biggest surprise is the Apple TV color calibration with the iPhone stuff. Such a good idea and instantly makes everyone’s TV look better.

My biggest disappointment is the fact that the new Apple TV remote doesn’t work with Find My. Like, for real Apple?

Great:
- Colour returns to iMacs!
- Matching accessories
- Touch ID desktop keyboards
- M1 in iPads
- MiniLED debuts

Good:
- Redesigned Siri remote with click wheel
- Thread support in Apple TV
- HDMI 2.1 in Apple TV
- Colour balance in Apple TV
- AirTags finally (water resistant, long lasting user replaceable battery, customisable is cute)
- Ted Lasso in July!
- Redesigned Podcast app
- I guess we are waiting for bigger iMacs until we have M1X/M2

Meh:
- Purple iPhone
- Podcast Subscriptions
- Apple Card still US only
- I guess we are not getting a new pencil...?
- ...or AR finding in Find My?

WTF:
- ZERO gaming story for Apple TV. None. It's dead Jim
- No Spatial Audio in new Apple TV???
- No U1 in redesigned remote

That center stage tech for the iPad is awesome. Nice technology - not sure how useful it is but impressive.

The iMac is a big letdown

jimbobb24 said:

That center stage tech for the iPad is awesome. Nice technology - not sure how useful it is but impressive.

If others can see those features happening while on a conference call, it can be a selling point for new converts. Genius if it works as good as they presented.

Thank you for the condensed recap of everything that was announced. Saves a lot of time.

I think I'm gonna snag a 4 pack of air tags as a new toy and then hopefully splash cash on a 14" MacBook Pro this summer.

Tempted to get an iPad Pro but I need a new laptop more at this point. Still rocking a 2012 non-retina MacBook Pro.

Anyone love the throwback wallpaper to Mac OS Cheetah/Puma?

macsareveryinteresting said:

Personally, my favorite part was the iPad Pro. It is literally god now. 5G, M1 CPU, 2TB capacity choice, Centerstage feature, and a lot more. I am also happy about the Airtags and the new redesigned podcasts app. But the iMac design is horrible. If they just upgraded the iMac and left it be, I would be perfectly fine with the new iMac. Apple Card Family seems like a pretty cool feature too. But it could be 9 and up, not 13 and up. And why is Apple making us wait another week for 14.5? Everyone thought the update would be released today.

No doubt every head is a different world. As opposite to you, I liked the new iMacs very much, I think that its slim and skinny design worth along with M1 chip well worth the buy.

That was one of their best events they've done in a long long time. I don't actually plan on buying anything in here other than probably airbags (but the biggest thing I want them for, aside from keys is glasses, so that doesn't solve everything yet) but it means that what I want (a better bigger iMac, and the 14 inch MacBook pro and maybe new MacBook airs with similar colors down the road) are probably coming. iPad's got even better, and apple TV finally got a good remote. Purple iPhone is nice too, though I'm fine with my SE. Switching to their silicon really seems to have added a spring to their step.

Oh yeah, and the new keyboards with touch id? nice job! (I'll still use my mechanical keyboard for long writing sessions, but it's nice to have everything look the same.

miketcool said:

Anyone love the throwback wallpaper to Mac OS Cheetah/Puma?

Not too sure really. For me it has a hint of the old Microsoft Windows logo in the right top.

I prefer the MacRumors summary to the long winded Apple Event.

Why is it that over the years when tile came out I really didn't have need for it and now when Apple releases Airtags I am finding things I can stick that thing on and it'll actually make my life easier in some aspects. Apple, just take my money already!

ErikGrim said:

Great:
- Colour returns to iMacs!
- Matching accessories
- Touch ID desktop keyboards
- M1 in iPads
- MiniLED debuts

Good:
- Redesigned Siri remote with click wheel
- Thread support in Apple TV
- HDMI 2.1 in Apple TV
- Colour balance in Apple TV
- AirTags finally (water resistant, long lasting user replaceable battery, customisable is cute)
- Ted Lasso in July!
- Redesigned Podcast app
- I guess we are waiting for bigger iMacs until we have M1X/M2

Meh:
- Purple iPhone
- Podcast Subscriptions
- Apple Card still US only
- I guess we are not getting a new pencil...?
- ...or AR finding in Find My?

WTF:
- ZERO gaming story for Apple TV. None. It's dead Jim
- No Spatial Audio in new Apple TV???
- No U1 in redesigned remote

Click to expand...

Correct me if I’m wrong but spatial audio is something about speakers so Apple TV stand-alone can’t help with it. You got already spatial audio in Apple TV with AirPods or even Dolby Atoms with HomePods.

Hmm they removed the microSD camera card slot?

Is that slot only going to be a "Pro Model" feature?

Here is my honest take; and you won’t agree but it’s my opinion; apple has lost everything that used to make it great, all the updates are minor, the airtags I don’t see the point, Apple TV has a way old chip and nothing really new still over priced, the new iMac is well in my opinion disgusting it looks like a Lenovo all in one, it now makes the old one look nicer, the new one just looks like a kids computer now. The iPad Pro is kinda cool but again all this power and hardware just to run iOS apps there is nothing my 2018 can’t run on it so what’s the point, am I missing something but where is the wow factor gone; as usual the hype before an event is always a lot better, about spend to much time talking about climate change in these events, I am upset because a company I love has gone so down hill; yeah they make a lot of money but speaking from a huge apple fan I just don’t get excited anymore; anyways respect my views