What is ‘forced exclusivity’? And why did it get Alibaba fined? · TechNode
source link: https://technode.com/2021/04/15/what-is-forced-exclusivity-and-why-did-it-get-alibaba-fined-2-8-billion/
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China's months-long investigation of Alibaba for anti-competitive practices concluded on Saturday as the e-commerce heavyweight was slapped with a record RMB 18.2 billion ($2.8 billion) fine for violating the Anti-Monopoly Law for a variety practices, most importantly "forced exclusivity."
The State Administration for Market Regulation (SAMR), China's top market regulator, defined Alibaba's dominant market position in a 24-page decision released on April 10. Alibaba's annual revenue from e-commerce services accounted for more than 70% of the combined revenue from China's top 10 e-retail platforms, while its overall turnover represents more than 60% of China's online retail sales during 2015 to 2019, according to SAMR.
The regulator determined that Alibaba had been "abusing" its market dominance by imposing "forced exclusivity" on merchants, a practice in which platforms force merchants to sell their wares on only one company's platform or services.
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