Book notes: Hooked - Introduction
source link: https://dev.to/ciochetta/book-notes-hooked-introduction-26da
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Book notes: Hooked - Introduction
Apr 5
・1 min read
Hey folks
I've decided I should probably read some of the books I've bought in the last years before I bought any new, so I am starting today the reading of "Hooked: how to build habit-forming products".
As far as I was told, this is a book mostly about design, not coding or anything related.
Introduction
Habits are behaviors we have but don't think much about.
Companies should focus on creating habit-forming products.
The hook model is made of four parts:
1 - trigger: what starts the action, can be divided into external (ads, emails etc) and internal (psychological needs)
2 - action: the thing people do to interact with a product (click a button). Actions should be easy to do.
3 - variable reward: the result of the action. This result must change in order to get people hooked, the reward must not be predictable.
4 - investment: the user puts something into the product (money, time, data, etc) and that improves his experience for his next hook cycle.
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK