Create a Sense of Urgency

Help others see the need for change through a bold, aspirational opportunity statement that communicates the importance of acting immediately.

Build a Guiding Coalition

A volunteer army needs a coalition of effective people – born of its own ranks – to guide it, coordinate it, and communicate its activities.

After being a member of our first Guiding Coalition I was selected to co-lead our second Guiding Coalition. Our work with Kotter gave me the opportunity to explore my own passions in the workplace. As a millennial, it is really important because I’m not sure what type of career I’m going to have, and working with Kotter has exposed me to all different parts of the organization that I wouldn’t have worked with otherwise.

Ben White / United Way of Greater Kansas City

Form a Strategic Vision and Initiatives

Clarify how the future will be different from the past and how you can make that future a reality through initiatives linked directly to the vision.

Enlist a Volunteer Army

Large-scale change can only occur when massive numbers of people rally around a common opportunity.
They must be bought-in and urgent to drive change – moving in the same direction.

It’s not a project. It’s a movement. It’s a journey. Join us and leave your mark.
Gert Bosscher / Bunge

Enable Action by Removing Barriers

Removing barriers such as inefficient processes and hierarchies provides the freedom necessary to work across silos and generate real impact.

Generate Short-Term Wins

Wins are the molecules of results. They must be recognized, collected and communicated – early and often – to track progress and energize volunteers to persist.

Sustain Acceleration

Press harder after the first successes. Your increasing credibility can improve systems, structures and policies. Be relentless with initiating change after change until the vision is a reality.

Institute Change

Articulate the connections between the new behaviors and organizational success, making sure they continue until they become strong enough to replace old habits.

These results and initiatives have an extraordinary and immense value, because it contributes not only to the spirit of the participants, but it also shows with evidence and tangible clarity that this dual system is for us reachable and doable and is dependent on the desire, curiosity, interest and passion that each of us can bring to his or her daily work.
Alberto Irace / CEO, Acea