Driving Game Growth & Into the Metaverse

Register today to connect with the games industry, join private networking sessions, and hear the latest on driving game growth and the metaverse.

January 26-28, 2021

This article is part of a Gaming Insights series paid for by Facebook.

The gaming world was transformed when the COVID-19 outbreak brought an unprecedented surge in consumer demand. More people than ever before were playing games, both new players coming into the fold and more engaged interest from long-term gamers.

The new gaming landscape also brings big changes for developers, publishers, and marketers who need to stay on top of how the gaming business has been impacted, how monetization strategies need to evolve, and what user acquisition and engagement looks like now.

To help you navigate the year ahead, here’s a look at how player behavior — including motivations, preferences, and habits — has transformed; why community, especially in the current landscape, is becoming more important; and in a world that’s becoming increasingly platform agnostic, how gaming companies can meet players where they are.

Dig deeper: Check out the full report to see all the stats!

VB Lab Insights content is created in collaboration with a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. Content produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact [email protected].