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The ability to perform a UX audit is one of the most powerful tools designers can have in their UX toolkit.

Some call it UX review or expert review.

So what is a UX Audit?

Revealing which parts of the app or site are causing headaches for users and obstructing conversions.

An audit helps you identify what is not working for you, what is working for you, and what things are keeping you away from the right results.

Like financial audits, UX audits also uses empirical methods to expand an existing situation and offer user-centric enhancements.

How does a UX Audit help?

A UX Audit can improve a website’s UX drastically. A UX audit will help us determine the reason for low retention or conversion, or other site issues.

Rather than entirely relying on opinions or guessworks, a UX audit’s recommendations are purely based on observations and measurements to update the website effectively and faster.

How to conduct a UX Audit?

The steps in a UX audit will vary depending upon the time and budget allotted for that particular project. Some audits will take a couple of days, while others will last for several weeks.

Here we are discussing a 10 step process.

This may be accomplished in an onboarding survey or stakeholder interviews. The first step is to gather analytical data on the website. This helps us understand user behaviors and motivations.

Based on the data collected and the user goals, the next step is to establish the metrics that need to be monitored.

Analytical data focuses on users’ interactions, but it doesn’t provide any information about users’ decision-making processes, needs, or concerns. To do gather this information, we need to conduct user research.

Conversions won’t improve just by looking at the website or the app.

Hence, we look at the website’s traffic, ranking, and usability to determine how the client’s website stacks up. In this step, the main goal is to analyze the user interface and understand whether it is easy to use. This can be accomplished through user testing or a screen-by-screen usability analysis, or a heuristics evaluation.

We look at how we can boost website conversions by improving brand visibility and consistency on the site. Visual identity comprises the logo, imagery, colors, and creative design.

All these can create an emotional connection with the users, and we need to identify whether all these are clearly communicating with the users. The main goal of web accessibility is to make sure all people, including those with disabilities, have equal use of our website and it’s content.

After the UX and Visual Design reviews are done, we’re ready to start reviewing the site’s content. But obviously, we can’t read the entire site or entire blog posts or chunks of data available on the website. We can use analytics data and find out where there is a lower conversion or retention, and we can concentrate on that particular screen or page.

Once we have gathered all the data from the different steps.

Once all the data from the various steps have been gathered, it should be analyzed to understand how the product is being used and where users run into difficulties.

This information should be condensed into a document that conveys our findings & recommendations to the client or a wider team.

This document is called a UX Audit Report.