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Marketing 101 - Picking a Vertical Market for your Software

 1 year ago
source link: https://fuzzyblog.io/blog/story.radio.weblogs.com/2002/06/06/marketing-101-picking-a-vertical-market-for-your-software.html
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Marketing 101 - Picking a Vertical Market for your Software

Jun 6, 2002

Marketing 101 : Picking a Vertical Market for your Software Last updated: 6/16/2002; 10:21:44 AM   The FuzzyBlog!

Marketing 101. Consulting 101. PHP Consulting. Random geeky stuff. I Blog Therefore I Am.

Marketing 101 : Picking a Vertical Market for your Software

Alerting people to better loan terms  – could be for their existing customers – not new business.

Look at Market where

How do I pick a market to focus on?

* Do they have $ to spend
* Is the problem you are solving important
* Length of Sales Cycle

Pull from crossing the chasm

Alerting

Auditing

and it does them securely and verifably

Look at problems where there's a $ cost when this doesn't happen.

Aircraft parts

Toxic waste notification

Insurance

  Copyright 2002 © The FuzzyStuff  


Posted In: #marketing101 #marketing


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