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Acing product launch 101: How to create buzz around your launch with “remarkable...
source link: https://nextbigwhat.com/acing-product-launch-101-how-to-create-buzz-around-your-launch-with-remarkable-strategies/
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Acing product launch 101: How to create buzz around your launch with “remarkable” strategies
Strategy 3: Offer a remarkable value prop
@RobinhoodApp: “$0 commission stock brokerage”
@Dropbox: “Throw away your USB drive”
@gmail: “Free email w/ 1GB of storage”
@netflix: “No due dates, no late fees”
@WarbyParker: “Try on 5 pairs of frames at home before buying any”
Strategy 5: Start a remarkable controversy
@Quibi: Celebrity founders raise ~$2B for a pre-product video platform
@Hey: Public figure calling out Apple for their App Store fees
@getstolen: An app that lets you “buy” your friends on Twitter
11/ Notable mentions for remarkable ongoing drum-beat of buzz: @Levels, @fast, @mschf, @stir, @LambdaSchool
» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.
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