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Yet another way to seem green
source link: http://rachelbythebay.com/w/2011/07/21/marketing/
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Yet another way to seem green
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Thursday, July 21, 2011
Yet another way to seem green
At a glance, this probably looks pretty good to the average observer. It implies a story of three companies putting aside their differences and getting together to cut down on the number of vehicles used for shuttling folks around. You get happy green visions of less pollution, fewer vehicles jockeying for position while doing laps around the airport, and a bunch of cutthroat execs holding hands and doing happy dances, right?
Not so fast. All three of those brands are now the same company.
Behold, the power of marketing!
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