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越来越贵的喜茶和奈雪,能成为“中国星巴克”吗?
source link: https://tech.sina.com.cn/i/2020-05-27/doc-iirczymk3743981.shtml
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李超凡不久前被爆出财务造假的瑞幸咖啡,上周被纳斯达克勒令退市,曾在受到资本市场青睐的「中国星巴克」神话彻底破灭。虽然瑞幸过去常常在营销中把自己和星巴克捆绑在一起,但两者除了卖的都是咖啡外并没太多相似之处,就像之前爱范儿一篇文章中所说,瑞幸的
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