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火锅想靠外卖翻身？别做梦了，第一批人已经“跑路”了
source link: https://www.pintu360.com/a66168.html?s=7&o=1
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火锅外卖品牌死掉的原因是客群定位出现了偏差，他们模仿海底捞做大锅、家庭消费，导致客单价普遍较高，却忽视了这部分群体只是海底捞堂食的延伸，不代表大众市场。
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