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从春节红包大战看BAT策略：阿里打阻击、百度重生态、腾讯推短视频
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春节红包的性质是品牌营销，而营销的背后往往反映着该企业的竞争策略。回顾互联网企业春节红包的进化史，就可以看出它们竞争策略的变迁。 又是一年的春节，互联网企业的红包大战如期而来。 除了支付宝集五福的传统活动外，今年参与厂商相比往年格外地多，参与企业和红包金额创下
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