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产品经理如何做好行业分析?

 4 years ago
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我们都知道产品经理的职责之一是市场调研,通俗意义上的市场调研主要包括竞争对手调研和消费者调研。这一章我们将市场调研的内涵稍微扩大一下,上升到整个行业的高度。 为什么要这样做呢?理由有三: 站在行业的高度,才能有全局观,不至于陷入单个区域的盲区; 以全局观制定产

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