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STP分析：回溯瑞幸的差异化打法
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星巴克独占现磨咖啡领域寡头地位多年，一直没有人能成功撼动，但是瑞幸的无端插入却让星巴克着急要抱阿里的大腿，瑞幸是怎么打出差异化的？下面仅从STP方法猜测一下瑞幸的差异化之路。 有人说，这个时代大创意已经不奏效，其实大创意从来不是营销的核心支撑点，所谓的大创意只
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