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消费品行业真相:生于大渗透,死于品牌力

 4 years ago
source link: http://www.woshipm.com/marketing/3114375.html
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本文揭示了品牌生命力的发展轨迹,并以各种实例为依据帮助你更好地理解。 一年一度的双十一谢幕,交出了一份漂亮的增长数据。而当我们把目光聚焦在熟悉的消费品行业尤其是美妆行业时,不出意外,发现了许多增长飞速的新锐品牌。当然,伴随着这些上榜的新锐品牌,也有许多成熟老品

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