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墨迹天气IPO失败,400%拉新率,为啥“死”在拉新上?_用户运营_鸟哥笔记

 4 years ago
source link: https://www.niaogebiji.com/article-24478-1.html
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因为只做了一半的增长。用户增长,一直都是热门话题。乍一看,用户增长不是新名词,这是因为不少人会把“用户增长”误解成“拉新”。而事实是,一套完整的用户增长模型不仅包括拉新,还有活跃、留存、转化、推荐等。...

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