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胜三：体验营销白皮书_爱运营
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胜三咨询(R3)发布《体验营销白皮书》，探索线下活动/体验营销的新趋势和解析该类营销新兴模式。活动营销作为市场主非常看重的公关传播和市场推广的手段之一，近些年在中国市场中展迅速，相对应的活动形式和代理商生态圈也有了长足的进步。同时，随着近些年互联网和数字技术的飞速发展，线上和线下联动营销手段广泛被运用到日常的市场活动当中。 对于市场来说，活动按照类型和预算的分配被细分到财年、季度等。如何在有限的时...
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