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销量怒涨50倍,完美日记靠什么增长策略?_爱运营

 4 years ago
source link: https://www.iyunying.org/growth-hacker/174445.html
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国货彩妆是今年的热点,而其中稳坐头把交椅的,当属完美日记。这是个年轻的品牌,2016年刚刚诞生,2017年才有了天猫旗舰店,但一路蹿红,成绩十分瞩目:2018年天猫双11,仅用90分钟便突破1亿销售额(首次参加双11);2019年1月~4月,稳居天猫美妆销量第一;2019年天猫618,第一小时就荣登天猫彩妆Top1。那么,完美日记是如何做投放的,又用什么方式来运营用户,才能有这样的逆天销量?本篇文...

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