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深入FM和FFM原理与实践
source link: https://blog.csdn.net/zhangf666/article/details/75071195
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FM和FFM模型是最近几年提出的模型，凭借其在数据量比较大并且特征稀疏的情况下，仍然能够得到优秀的性能和效果的特性，屡次在各大公司举办的CTR预估比赛中获得不错的战绩。美团点评技术团队在搭建DSP的过程中，探索并使用了FM和FFM模型进行CTR和CVR预估，并且取得了不错的效果。本文旨在把我们对FM和FFM原理的探索和应用的经验介绍给有兴趣的读者。
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