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“范式转移”：营销商业变革的路径
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“范式转移”是一个网红概念，它大概是指：一个科学研究领域过去大家都共同认可的理论体系/假设等发生了改变。那么大市场营销行业过去的范式是什么呢？本文作者的看法是：市场营销就是创造价值、传播价值、交付加值的过程。而现在，这条清晰的营销商业链条早已发生改变。 近日新
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