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IP营销，到底是不是品牌破局的利器？
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本文作者将来结合今年各大火热IP，来分析下以IP营销打造品牌的是与否。 2017年的这个夏天，说不定会成为中国文创史乃至营销史上一个具有转折意义的时间坐标。 7月，爱奇艺冷不防地炸出了年度最热综艺节目《中国有嘻哈》，大肆造星，大把捞金，不光让麦当劳、农夫山泉、
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