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用户分析 | 如何建立超详细的AARRR模型数据指标体系?

 4 years ago
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AARRR模型是我们做用户分析的经典模型,是一个典型的漏斗结构。它从生命周期的角度,描述了用户进入平台需经历的五个环节,最终获取商业价值。价值不仅直接源于用户购买行为(获取营收),还来自用户作为推荐者(自传播)和内容产生者(留存率)所带来的营收。 01 什么是

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