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拉新促活中的心理学:唤醒老用户的三种思维方式

 5 years ago
source link: http://www.woshipm.com/operate/2380017.html
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互联网的人口红利正在逐渐消失,到了今天,拉新成本越来越高,用户质量和活跃度却一路走低。稳住和唤醒老用户似乎比拉新更加省力,但是,老用户到底是怎么想的?怎么才能让他们再度活跃起来?这一次,我们不谈基础执行方法,我们从思维方式说起。 如果你是一名从业时间有一定年限

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