How AI will enable Predictive Design in creatives

A.I. will enable Predictive Design in Creatives

A rtificial Intelligence is changing the way we create content and how we design. Clarifying that by A.I. I don’t mean supercomputers trying to figure out how they can help us design the best creatives the world has ever seen, but sophisticated algorithms written in order to help us approach humans more efficiently.

With A.I. and the latest changes in the tech field, Predictive Design in Creatives will soon become available and will eventually become a part of every designer’s and marketers toolkit in the upcoming years. Haven’t heard of Predictive Design before?

Predictive Design is a commonly used statistical technique to predict future behavior. Predictive Design solutions are a form of data-mining technology that works by analyzing historical and current data and generating a model to help predict future outcomes. In Predictive Design, data is collected, a statistical model is formulated, predictions are made, and the model is validated (or revised) as additional data becomes available. [1,2]

And by adding the term “ in Creatives ” we state that predictions will respond to our creative designs that consist of newsletters, web designs or ad creatives.

Let me describe the concept of Predictive Design first, with the following example.

Predictive Design - Example

Let’s take the example of a copywriter named Lizzy. Lizzy just started writing an article about a tech blog. The story will be about a new technology that readers are not familiar with just yet , so she needs to be informative enough in order to keep their attention.

How can Predictive Design (PD from now on) principles apply as Lizzy is writing the blog post?

Grammarly implemented Predictive Design theory in Text Creation and absolutely nailed it.

Lizzy starts writing down the post. She defines the goals she wants to achieve, like having an informal style, she knows the audience is knowledgeable but she also has to tell a story and describe a new technology.

Grammarly instantly gives her feedback about spelling errors

Grammarly is helping her in two ways. It corrects any syntax/grammar errors Lizzy makes instantly but also predicts a score for the post in respect of the goals Lizzy has set. With quantification, Grammarly achieved a great victory over every other competitor. They do not only correct you, but they push you to become better and achieve a greater score, to strive for perfection in copywriting. Grammarly makes you a high-performing athlete.

With quantification Grammarly achieved a great victory over every other competitor. They do not only correct you, but they push you to become better and achieve a greater score, to strive for perfection in copywriting. Grammarly makes you a high-performing athlete.