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如何进行市场细分并初步绘制用户画像?

 5 years ago
source link: http://www.woshipm.com/user-research/2157883.html
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通过市场细分,企业可以按照某种分类标准,将总体市场中的用户划分成若干个用户群体。 市场细分概述 市场细分( Market Segmentation) 的概念是美国市场学家温德尔·史密斯(Wendell R.Smith)于1956年提出来的。 市场细分是指企业按

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