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品牌名背后的3个成本法则：识别成本、理解成本、记忆成本
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名字不对，努力白费。顾客记不住你，投资越大损失越惨。 越来越多的互联网公司使用动物作为商标的一部分，究竟是大佬掌门人对某种动物情有独钟，还是觉得动物更能博得人们的欢心？都不是！大佬们深谙品牌名背后的成本规则，他们的名字都是四两拨千斤的顶尖品牌名！作者从全新的角
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