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以京东会员体系改版为例,谈基层运营策略是如何反应顶层战略意志的

 5 years ago
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基层运营策略是如何反应顶层战略意志?文章为你解读。 在刚过去的2017年的下旬,京东商城对会员体系进行了一次大改版,调整了原本基于成长值的铜银金钻石4级会员体系,改为了基于京享值的隐性等级会员体系。 从当时改版后网友的反馈来看,出现了不少负面评论,其中所涉及的

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