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从运营和产品的角度，复盘星巴克猫爪杯事件
source link: http://www.woshipm.com/marketing/2002220.html
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星巴克猫爪杯事件爆红的背后，是偶然，还是刻意营销？ 个人觉得这是一个有意思的商业案例。 我从各方面收集了些资料，将从市场营销（运营）和产品层面做个分析。（长文预警） 先说结论： 1. 星巴克猫爪杯事件爆红在营销层面属于偶然性，在产品层面有其必然性。（下文将对此
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