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小红书产品分析报告:社交电商的转型之路

 5 years ago
source link: http://www.woshipm.com/evaluating/1931606.html
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小红书通过吸引用户分享购物心得的方式,积累了用户口碑库。同时通过邀请明星和网红入驻,建立个性化推送,极大地提高了转化率。同时,小红书通过品牌合作以及电商引流的方式,实现笔记浏览、购买商品、到分享心得的一个良性循环。但是,在海淘供应链和物流方面,小红书仍然存在短

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