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触达 1.5 亿受众的国民 IP“张小盒”：品牌化不是授权，也不卖货 | 国民 IP 系列 ①

 5 years ago
source link: https://36kr.com/p/5166329.html
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张小盒的第二春，是靠卖奶茶和卖坚果吗？

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