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从 MOT 关键时刻行为模式,拆分产品需求

 5 years ago
source link: http://www.woshipm.com/pd/1341749.html
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本文从市场营销的 MOT 行为模式出发,引申出在产品设计中的MOT行为模式,分为五大步骤,分别是奠定基调、寻找需求、解决需求、总结路径、完善跟进。再结合某一在线投资者教育App的消息中心,通过MOT 关键时刻行为模式,进行产品需求拆分。 不知道你有没有过这样的

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