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星巴克饮鸩止渴涨价,打败星巴克的不是咖啡,而是新的空间运营商

 5 years ago
source link: https://www.pintu360.com/a60806.html?s=7&o=1
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星巴克的低迷和业绩下滑,在中国是个系统性消费的问题,单纯调价非常危险,这会加速消费者的逃逸,中国消费者既理性又不是感性,所谓的忠实星巴克粉丝会坚定不移的涨价消费,这个是错误的自我安慰。

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