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这种手段真可怕:引爆流量的负面营销

 5 years ago
source link: http://www.woshipm.com/marketing/1093282.html
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谈起负面事件,很多营销人将其当作避之不及的祸水。一旦处理不当,就会给产品、品牌、公司带来严重的损失,危机公关也长期成为营销领域的热门话题。然而,有的人看到了危机,有的人却看到了良机。借助负面事件易传播的特性,利用负面营销,为产品带来了流量,为业绩带来了增长。

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