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深度复盘luckin coffee的闯入者之战
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本文作者单从市场营销上看，这场战役中没有邀请当红流量明星，没有十亿级的媒介投放，没有足以进军戛纳的广告创意，甚至连个刷屏的超级H5都没做出来，但却成为了现象级品牌，它有什么道理？ 作者：杨不坏 来源：微信公众号“杨不坏（ID：yangbuhuai01）” 多年
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