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BOSS直聘战略IP“直直”运营初见成效 将持续深耕内容产出
source link: https://www.pintu360.com/a56295.html?s=0&o=1
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其实企业做IP已经不是新鲜事，最早追溯到腾讯QQ的企业形象。近几年，新锐的互联网公司也纷纷推出了脱离品牌LOGO外的IP，用于建立与用户新的沟通渠道，如知乎的“刘看山”，BOSS直聘的“直直”。
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