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“双十一”现象和电商的本质
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所以“双十一”就是一个全民的打折促销买便宜货和商家降价清库存的日子，没有必要对它的任何销售数据作过分的解读，更不要误以为一个膨胀的“双十一”数据将对实体商业产生如何如何的影响，我甚至觉得很多实体店现在也选择这一天所谓挑战“双十一”其实也是没有必要的。
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